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I always find the ladies who deal with me very lovely and professional 10 out of 10 Have been coming to you for years and it's always so friendly regards Linda


Mrs Mctiernan - Wellington


Got a PEARS spot within 24 hrs and Jayne was great, very down to earth and caring enough to follow up and see how I was a few days later

Jayne was ace. The lady in reception and the gentleman who made the appointment were lively too.   All the above observations rated as "Excellent" are based on the fact I could hardly bloody see! I'm sorry for walking in to a display of glasses for the same reason. Should have gone to....John Biddle


Mr Berry - Madeley


All the staff are friendly and efficient, I've never been kept waiting, text reminders are a really good idea.


Mrs Walton - Wellington


My experiences at Biddle's are always positive, the examinations are conducted with professionalism and the staff are very courteous.


Mrs Holt - Madeley


Good welcome. Good service and friendly atmosphere.


Mrs Davies - Madeley


Happy with result and advice.


Mrs Banks - Bridgnorth


Personal attention. Clear explanation.


Mrs Sedgley - Bridgnorth


Examination seems thorough and considered, front of house staff are friendly and helpful.  I've been using John Biddle for a few years and travel a long way to use them as I find it a more positive and thorough experience than other opticians.


Mr Talbot - Bridgnorth


Helpful friendly staff, explained everything clearly, always a good experience thank you. 


Miss Guest - Bridgnorth


Excellent customer service.  Louise does a fantastic job.


Mrs Whitehouse-Jones - Wellington


VERY friendly and polite and felt at ease.


Mrs Campbell - Madeley


All staff very helpful, give the impression that "oneself" is the person that they are most interested in.


Mrs Atkinson - Madeley


The optician took time to fully explain to be myself and my wife the issues relating to my cataracts.


Mr McCallum


Always a good and positive experience at John Biddle - Wellington with a very friendly, professional and helpful team.


Mrs Etheridge - Wellington


My use of the practice is very much influenced by Jane Speak. I have been seeing her for years and feel that there is a rapport. Jane is also very professional and the advice she gives has always been excellent.  It is a friendly local service.


Mrs Blake - Madeley


Good professional personal attention.  All round good personal service and patience while choosing glasses !! 


Mrs McNeil - Bridgnorth


Very friendly and helpful staff.  Fantastic eye test carried out.


Mrs Garland - Bridgnorth


Very friendly staff, and I was a little bit nervous , but Miss speak made me feel calm, and I was reassured I was in good hands.  Reception very good , Miss speak excellent.


Mr McCormick - Madeley


Very courteous and friendly service! From both the opticians and receptionist. All staff excellent!


Mrs Barnes - Madeley


I have been and remain a loyal customer for many years and have nothing but praise for the entire team. My recent experience exemplifies this fact and I received my new spectacles within three working days. Well done everyone!


Mr Lloyd - Wellington


Everyone was very friendly, helpful and patient. I was offered a beverage while I was waiting to see the optician. My questions were answered to my satisfaction and I spent hours looking at and trying on spectacle frames .


Ms Carstairs - Bridgnorth


An appointment at John Biddle - Wellington is always friendly, professional and thorough. I have been a customer for many years and I have always found the experience to be helpful and reassuring. I have been pleased with manner in which the eye tests have been carried out and with the advice and guidance offered in selecting frames and lenses for my particular eyesight problem.

Louise is always kind, sympathetic and friendly; she has a high level of expertise in offering advice and guidance, whilst remaining personable and interested in your specific needs as a customer/ client.


Mr Jones - Wellington


Courteous staff...optician explained what every test he was doing was for .
wide choice of frames to choose from.


Mr Berry - Bridgnorth


The staff make the visit welcoming which makes you feel relaxed in a comfortable made environment.  Great knowledge and given time to discuss the presciption and choose frames.  I find that the staff are always helpful even when popping into the shop to have leg adjusted or to ask a question.  Sarah and Di are aways at the forefront of a warm welcome, making the visit feel personal.  Through a tough time battling disease and steriod medication, Sarah showed empathy and compassion.


Miss Mcwilliam - Bridgnorth


I was dealt with both professioally and efficiently.


Mr Roper - Bridgnorth


Excellent eye test. Your optician is the best I have ever used.


Mrs Morley - Bridgnorth


Fantastic Service


Mrs Harland - Madeley


Excellent service.  Good information shared about the photographs taken and what you would look for if there were any signs of glaucoma.  I would describe the service and the eye tests as being excellent rather than very good.  I have had many eye tests in the past and this was certainly one of the best.  I did not need any prescription glasses on this occasion so I did not need to look at the selection of frames available.


Mrs Harris - Bridgnorth


I just wanted to write and thank you for the amazing service that I recently received at your shop.

I have been wearing glasses for over 35 years now and have become accustomed to going to the major high street stores for my eye tests and glasses.  Whilst the quality of the tests has always been good the service often drops when it comes to selecting new frames.

More often than not you are left alone in the store, faced with a wide variety of options with no guidance as to what frame is best suited to your needs.  Therefore, when visiting your store it was incredibly refreshing to see that you had already preselected a number of frames.

As a customer this not only saves time but allows you to feel comfortable in assessing which frames best suit you.  This level of sevice coupled to your knowledge and customer care means that I would recommend that anybody wearing glasses should visit your shop instead of the typical high street stores.

Once again many thanks for your help and attention and I look forward to ussing your services in the near future.


Mr J Godfrey - Lease Loop, Telford


Plenty of time taken over the eye test.  No pushy sales technique.  Lovely staff.


Mrs Pickett - Bridgnorth


I always find the staff to be friendly and knowledgable, the service is always personal.


Mrs Hedges - Madeley


The team was welcoming, everything was to the point.  The lady who performed the eye test was friendly and knowledgable.  When purchasing glasses it was informative but didn't feel like a sales pitch, which was nice.


Mr Rose - Madeley


Staff are very pleasant and helpful.


Mrs Hart - Bridgnorth


Well looked after, in a professional manner.


Mr Price - Bridgnorth


Very polite and friendly.  John Biddle have always looked after us very well.  My son has had his glasses from here since he was 14 months old - he's now 19!


Mrs Themans - Bridgnorth


Staff are always friendly and make you feel welcome.


Miss Aston - Bridgnorth


The examination was very thorough and the choices of glasses and finishes were explained well making the choice easy.


Mrs Teague - Bridgnorth


I attend the John Biddle practice in Bridgnorth because the staff give me every confidence.  They are highly motivated, thoughtful and always make you feel welcome.  All four members of staff are very professional and I recommended your practice to a colleague this morning.  Thanks for your all your help.


Mr Garside - Bridgnorth


Prompt, convenient and informative.  Friendly professional service - Madeley Branch


Mrs Holmes - Telford


Very efficient service and helpful staff.  Have used them twice now and will continue to do so.  Every staff member I saw were efficient and very pleasant - Madeley branch


Mrs Greatrix - Telford


If you are looking for an Optician providing really user friendly service with years of experience look no further than John Biddle Opticians in Madeley.

They will deliver truly outstanding service and really practical and sensible advice on choice of frames and lenses depending on the ultimate type of use and your particular requirements.

John Biddle provide a quite excellent and efficient level of service on all fronts.  I have no hesitation at all recommending them as outstanding.

Yours faithfully

S Martin 17/01/17


Mr S Martin - Power Solutions


After some problems with previous opticians and glasses, I was delighted to find that you took the time to truly understand the difficulties I was having.  Your careful explanation of my choices was appreciated and worthwhile …. I am over the moon with my new glasses!


Bill W Telford


I am writing to let you know how very much I appreciated the standard of service I received when recently attending John Biddle Opticians. All personnel with whom I had contact were courteous, friendly and totally professional.

Thank you


JW Ironbridge


Thanks again for all your help with this.  I’ve been very impressed by the professionalism that you and Simone have consistently shown; it makes a refreshing change to be treated so well.  I hope your boss appreciates how good you both are!


Mr Martin G, Ellesmere


Just a quick e-mail to say thank you again for the excellent personal service you showed me recently when I renewed my glasses.  It was a pleasure doing business with you, from the initial consultation through to the eye examination, and finally the appointment to have my new glasses checked and fitted.  You displayed a level of personal and professional service that certainly wasn’t matched by almost all the other opticians in Shrewsbury.  I must admit I had left you until last, as I had presumed you to be somewhat expensive compared to the competition, but I guess that proves the old adage - you get what you pay for.  However from the moment I walked into your branch I realised my money would be best spent with you.  The young lady who is on reception has a manner that almost all receptionists could benefit from copying.  She has such a welcoming smile and attitude it just reassures you that you will be well looked after.  She admirably proves that old fashioned service doesn’t have to be ‘old fashioned’.  Having a courtesy call before my appointment was also a nice touch, thank you.  Rest assured that I will continue to come to you for all future eye tests and glasses - unless any of you leave, then I’ll just have to hope you will train your replacements to exactly the same high standards


Mrs Rene B, Shrewsbury


I felt I had to write to express my gratitude for the way my wife was treated at your shop in Shrewsbury.  We visited the shop to look at frames and armed with a prescription from Vision Express.  The manageress (Simone) went far beyond any level of personal service I have ever encountered.  The attention to detail, from choosing the correct frames which were not a stock item but appeared the following day, to the time taken to ensure that the frames were not only in the correct position but would also be comfortable on her face was most impressive.  In fact we were so impressed that my wife ordered a pair of sunglasses and I will be back to order my glasses in the near future.  Congratulations for choosing such caring staff (including Heather).


Bill R, Shrewsbury


I’d like to say a big thank you on behalf of my Mrs G. Your optician’s thorough test revealed a tumour behind her eyes. She has now been given the all clear and her doctor says that your speedy and accurate intervention has undoubtedly prevented a much worse situation from developing. Our heartfelt thanks


Mr G, Shrewsbury


I thank you for the excellent service that I have received from your practice for the past twenty years.  I am also grateful that you accepted to help me during this transitional period by sending my lenses to my new address in France.  It is purely for practical reasons that I have chosen a local optician and I would not hesitate to recommend your practice to others


Mrs M, Shrewsbury (recently moved to France)


Thank you very much for all your kindness and caring on Tuesday, when I fell in town.  You were all very kind to me and I did appreciate all you did.  Thank you once again.


Mrs J, Shrewsbury


May I say thank you for all your help and for making my appointment at the hospital, yes everything went ok and I am now waiting for an appointment for treatment


Mr R, Shrewsbury